Merge Conversion Optimization and Content Marketing
Merely creating great content is not enough in today’s ever-evolving online world. Even great content would not have a return on investment if there is no conscious attempt to optimize for conversions. At Nivil SEO, we understand that the merger of Conversion Rate Optimization (CRO) and Content Marketing is the key to success. Together, they create a powerful synergy that drives traffic, engages users, and most importantly converts visitors to paying customers.
This is why Nivil SEO: Content Marketing and CRO Combined to Boost Conversions has been our call to action for brands that need long-term digital growth.
Content Marketing: what is it?
The intentional creation and distribution of valuable, timely, and relevant content to attract and retain a clearly defined audience is referred to as content marketing. The intention behind content marketing strategy, whether a blog, a video or an infographic, social media updates, etc., is to assist your audience in solving their problems, making them trust you, and ultimately, guide them through the buyer process.
The twist is that traffic does not always mean conversions.
Conversion Rate Optimization (CRO): What's it?
The systematic process of increasing the percentage of site visitors who perform a desired action such as filling out a form, purchasing a product, or signing up for a newsletter is called conversion rate optimization. CRO optimizes all aspects of your online presence through data analysis, A/B testing, heatmaps, and behavior insights.
CRO ensures individuals act upon seeing content marketing.
Why Combine CRO with Content Marketing?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
