As a Nivil SEO expert, I’m always excited to see Google Analytics improve its capabilities and make it easier for marketers to track and measure success. The recent announcement that Google Analytics is updating its conversion metrics is a welcome change.
In this article, we’ll take a look at the key changes being made and what they mean for SEO professionals.
What's Changing with Google Analytics Conversion Metrics
The biggest change is that Google Analytics is renaming legacy conversions to “key events.” This is a more accurate reflection of what these metrics actually represent. Additionally, Google Analytics is adding new cross-channel reporting capabilities. This will allow marketers to see how conversions are happening across different channels, such as Google Ads and organic search.
What This Means for SEO Professionals
These changes are positive for SEO professionals in a few ways. First, the renaming of legacy conversions to “key events” will make it more clear what these metrics are tracking. This will help SEO professionals to better understand how their SEO efforts are contributing to conversions.
Second, the new cross-channel reporting capabilities will allow SEO professionals to see how their SEO efforts are working in conjunction with other marketing channels. This will help SEO professionals to identify areas where they can improve their campaigns and maximize their ROI.
How to Prepare for the Changes
The new conversion metrics are expected to roll out in October 2023. In the meantime, SEO professionals can start to prepare for the changes by familiarizing themselves with the new terminology and by thinking about how they can use the new cross-channel reporting capabilities to improve their campaigns.
Overall, the update to Google Analytics conversion metrics is a positive development for SEO professionals. The new metrics will provide more accurate and actionable data that can be used to improve SEO campaigns and drive more conversions.
Additional thoughts from a Nivil SEO Expert
As a Nivil SEO expert, I believe that these changes are a sign that Google is increasingly focused on helping businesses track and measure the success of their SEO efforts. This is good news for SEO professionals, as it means that we will have access to better data and tools to help us do our jobs.
I also believe that the new cross-channel reporting capabilities will be particularly helpful for SEO professionals. By being able to see how SEO is working in conjunction with other marketing channels, we can identify areas where we can improve our campaigns and maximize our ROI.
Overall, I am excited about the upcoming changes to Google Analytics conversion metrics. I believe that these changes will make it easier for SEO professionals to track and measure success, and ultimately drive more conversions for our clients.
Reference:
Google Analytics Conversion Metrics Updated To Match Google Ads
